The third regional event of Plovdiv CCI was held in Plovdiv on November 26, 2019
The third regional event within SharEEN project was held in Plovdiv on November 26, 2019. It was organized by Plovdiv Chamber of Commerce and Industry - a SharEEN project partner from Bulgaria.
The topic of the training session was: How digital marketing tools can help our sharing economy initiatives via Internet.
The event was intended for sharing economy representatives and entrepreneurs.
The speakers presented the following main issues: - Social networks and their impact, - Online advertising for Facebook and Google, - Successful types of Facebook and Instagram ads, - What is Search Engine Optimization (SEO),- How we can position our website/platform in the forefront of Google, - Content marketing, - Examples of most influential sharing economy platforms, etc.
Then a presentation of SharEEN project activities and results followed.
In conclusion, Mr. Stefan Stavrev from TRI Soft Ltd, who took part in the SHAREway2eventin Rome, was invited to demonstrate the company platform to the audience.
All participants have been kindly asked to take part in the online training, as well as in the coaching & mentoring services provisioning within SharEEN project.
SharEEN is an European pilot project on “Opportunities for European Entrepreneurs in the Sharing Economy”, co-funded by the European Commission under the Call: 251-G-GRO-PPA-16-9953. Grant agreement SI2.763745. The objective of SharEEN is to identify and link-up with collaborative economy platforms, exchange experience with all relevant stakeholders and help European SMEs, social enterprises and other relevant actors to exploit the opportunities offered by the sharing economy. In particular, the project aims at building knowledge and capacity among Enterprise Europe Network partners’ staff and other stakeholders on sharing economy, and help them define and deploy supporting services for their SMEs.
SharEEN map of regional sharing economy initiatives
The map is based on the results of the surveying activity carried out by the SharEEN project in 2018. It includes a brief geo-referenced description of a set of sharing economy initiatives, platforms and companies, operating in the eight European regions covered by the project.