The third regional event within SharEEN project was held in Plovdiv on November 26, 2019. It was organized by Plovdiv Chamber of Commerce and Industry - a SharEEN project partner from Bulgaria.

The topic of the training session was: How digital marketing tools can help our sharing economy initiatives via Internet.

The event was intended for sharing economy representatives and entrepreneurs.

The speakers presented the following main issues: - Social networks and their impact, - Online advertising for Facebook and Google, - Successful types of Facebook and Instagram ads, - What is Search Engine Optimization (SEO),- How we can position our website/platform in the forefront of Google, - Content marketing, - Examples of most influential sharing economy platforms, etc.

Then a presentation of SharEEN project activities and results followed.

In conclusion, Mr. Stefan Stavrev from TRI Soft Ltd, who took part in the SHAREway2eventin Rome, was invited to demonstrate the company platform to the audience.

All participants have been kindly asked to take part in the online training, as well as in the coaching & mentoring services provisioning within SharEEN project.